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That isn't to say everything went exactly according to plan. Related: Use These 5 Steps to Create a Marketing Plan The Apple Macintosh business plan templateĪpple's early business plan helped organize its efforts for the Macintosh, and the Macintosh has helped revolutionize the computer industry. But, Apple's business plan allowed for the company to foresee that and react accordingly. Given that the Macintosh was actually released two years later, in 1984, clearly there was cause for concern. Apple wondered whether its 1982 release date was overly optimistic.
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In each case, Apple positioned the Mac to be available to more people than ever before.Īpple broke down the operating profit for a variety of different price points, from offering the Macintosh for $995 all the way up to its projected price point of $1495. Look at the language in these statements - you see words like "any" and "every." You see that Apple means to help "the students of the '80s" - not some students or most, but all of them. MAC also provides Entertainment and Education for every member of the family."
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